Business understanding
Start with the customer’s question. Be clear about the problem before choosing the technology.
Behind SummitCircle is a simple idea: bring people, business experience and technology together to build something useful.

Willem Linschoten brings experience in international sales and business development. His work has centred on understanding customers, finding opportunities and building relationships across borders.
He previously studied AI at Vrije Universiteit Amsterdam. Today, that earlier interest meets a new generation of tools and a new chapter in his work.
Through SummitCircle, Willem is building again: learning, testing ideas and working with others to turn AI into practical support for business.
The Circle is a growing international network of around 20 people sharing conversations, experience and ideas. Different people contribute in different ways, from business thinking to software development and testing.
The network includes connections in the Netherlands, France, Italy, India, Germany, Spain and Dubai in the United Arab Emirates.
Start with the customer’s question. Be clear about the problem before choosing the technology.
Bring ideas, software development and testing together. Learn from different skills and perspectives.
Start small, check the result and improve it. Make the next step clear and useful.

We are exploring how a software assistant can support company research, organise lead information and prepare relevant email drafts in different languages.
The proposed test lasts two months. Research rounds may run hourly when configured and approved. People check quality and decide the next step.
This website does not send outreach messages. Email drafts need human review and sending.
Tell us what your company wants to improve. A clear question is a good place to start.
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